Approaching the New Year’s celebrations of 1997, a number of the pyramid firms published seasons’ greetings ads in local newspapers. These ads were published at a time when the firm Sude had collapsed and an increasing sense of anxiety grasped investors.

The foundation Populli offered special deals for its investors in the days leading to the New Year:

The foundation “Populli” wishes the Albanian people “Happy New Year, 1997!”

On the occasion of the New Year, the foundation Populli offers new dates [for withdrawing deposits] to its customers.

All customers who are expecting returns from foundation Populli on the dates January 1-5 will be able to do so before December 31st.

The foundation Populli offers this opportunity to its customers so that they can spend a happiest New Year.